@Mr Fight the Power,
Mr. Fight the Power wrote:That definition is only normative when you add your own values to it and that is the problem all along.
That is not true. For instance, the term, "murder" is inherently dyslogistic, since it means, "unjustified killling" and calling a person a murderer is to blame him for doing something bad. Whether you are right to call the person a murderer is, of course, another issue. But, isn't it obvious that to say of something that it is good of its kind, (a good steak, a good chess move, etc.) is to commend whatever you are calling good? In fact, the dictionary defines the term good as "an adjective of commendation" so that by calling something "good" you are thereby, commending it. Of course, again, whether you
should be commending what your are commending when you call that something, "good", is a different question. And you have to separate the two questions: 1. what does "good" mean? and, 2. whether you are correct to say of something that it is good. But, the same is true of every word. You have to separate the question, for instance, of what does the word, "dog" mean, from the question of whether the animal you call a "dog" is a dog.
But there is no question that the terms "murderer" and "good" have, as a part of their objective meaning, that the first is negatively normative, and the latter is positively normative. And, of course, the same goes for "selfish" and "selfless" (although there is the separate question of whether the person you are calling selfish or selfless really is selfish or selfless).
So, you seem to be confusing the two issues: 1. Whether the term is normative, with 2. Whether you are correct to call something by that normative term. It is because you
confuse 2. with 1. that you believe that a term is normative only when you add your own valued.
Does this help?