@alex717,
What is with all these people thinking that morals are solely personal? Morals must be UNIVERSAL, here as well as there must be a metaphysical consistent moral structure. Rose...morals prevent someone from raping you 2maro when you cross the street, your lucky your ideology is not universally/socially accepted. "Oh another one of those guys, aww shucks!"
Its not about punishment, its about freewill and separation. There is no normal in the afterlife, there is good and there is bad. If someone chooses to live a life of evil in the middle ground, then when they pass on they get to live in what they choose, separate from good. People who want to live good in the middle ground, get to live good without the bad infringing on their lives like it does now. I know this was a creative thread, but I said be serious, saying there is no substantial reason to be moral besides ones own view of themselves seems ridiculous.