@Reconstructo,
What is the task of philosophy? A person's answer to this question will almost always coincide with what it is they think that they themselves are good for. And this is not an accusation, for to accuse a human of narcissism is as silly as accusing him of hunger.
Of course a status seeking predator will seek a symbolic connection to power.
But the world is a collision of opinions, and we tear one another down. So a person is motivated to adjust their ideal of virtue according to the idea of their idiosyncratic strengths. You could call it a dialectic of self-concept and self-ideal. Both are often edited, though not
usually in a drastic way.
The goal is a sense of power, transcendence, status, etc. The goal is to be a superior ape -- and this sometimes means a negation of all that is more obviously ape.
The great philosophers are inventors of conceptual power tools. Kant used his jackhammer on the traditional meta-physicians, for instance. And yet all he really offered were suggestions, persuasions. They are not "true" until we call them "true." In the same way, a bible-thumper
lives in a world created by a personal god. As individual humans we can believe all we want that our conceptual image of reality is the "right" one. But we are usually not content with this. We want to impose our notion of heroism on the tribe, and any version of reality has this notion of heroism
as its kernel.
All roads lead to the exceptional human being. Is he righteous? Is he a rationalist or an empiricist? A realist or a nominalist? Is he analytic or a synthesizer? A bleeding heart of a ruthless neo-cortex? Is he inspired or thorough? Is he a philosopher or a poet? Does he claim to be both? Neither? Does he pride himself on humility? Does he pride himself on his pride? Does he go in more for gravitas or irony? Ia he dirty jeans or Brooks Brothers? Etc. Etc. Somehow he is faster, stronger, wiser, nicer, sharper, honester, slicker, richer, poorer, purer, complexer, etc. etc. etc.
What virtue(s) is an individual parading? While subtly is considered a effective in such matters, it is
still a parade -- and the opposite of a dirty secret. In general, philosophers are as noisy about their virtues as fundamentalist preachers. They are simply more sophisticated.
This is all an application of know thyself, eh?