I currently see this fetish in intellectual-evolutionary terms, but this if of course just my transformation of the theorized fetish.
For me, progress is the trading of worser idols for better. I feel that narcissim is the root of idolaty. We want to ally ourselves with the power. But if we become self-conscious of this, we can cast off the borrowed robes and declare our future ideal selves as our idol. This is romantic-Satanic egoism,I suppose. But it's not that simple really. I should make a clear that "satanism" is my sense of the word is just self-as-god or self-as-the-measure.
Our cultural fetishes are self-serving from the beginning. The Marxist is the hero. The atheist is a here. The Christian is a hero. The philosopher is a hero. The anti-philosopher is a hero. The clarity-man is a hero. The think-outside-the-box man is a hero. It seems to boil down to continuous heroic role-play. It's just that we can change the hero mask sometimes. The cultural fetish is the mask.
But this is just a psychological hypothesis.
What we are called against what we call ourselves.
A hero must overcome something, does this self hero-ship mean that the overcoming the trial and battle we give ourselves is self served.
We either have to battle the self and win something better,
Or we dispence with the battle and make ourselves the prize not realising all the while that what you have given your self is self served not self earned.
Maybe we are not the prize afterall?
All dependant upon what we call ourselves before we are called anything else.
Would you rather dub your self knight or be crowned a fool?
We think we can gift ourselve more of the self same self so when we are taken from there will still be something left over.
Natural you might say but delusional also.
Why when we are small we want to be big and when we are big we want to be bigger, the smart or delusional ones learn that it would be better to be smaller taken car eof because one cannot take care of all the big self they think they have to be or defend, even if this means you think that by being smaller there is less of you that can be taken. The smartest ones realise there size and know it. Even knowing ones place need not be a bad thing, means you can rest and be contented, but as long as we think we have been put there instead of battling (being the hero) to get where we are, we will always be a made fool not created hero. Our life is myth and if not myth then tragedy.
Where does equality come in?
We are all the same size.
I suppose Marx was at least trying in some small way to extol this virtue. But who towards?
Shame about the 'ist'.