@mister kitten,
Well, run a WHOIS on the domain registrar...the guy who setup the site even has his contact e-mail address as "@guerrillamarketing.it" (in italian). Ha! I guess he's too cheap to even do an anonymous registration with all of the ad money he must be pulling in from his viral website.
Sometimes we should evaluate the veracity of what we are reading before we decide to spread its "information" all over the place...