@platorepublic,
zetetic is right. Harris makes a specific argument. He is not really taking a deep philosophical or metaphysical stance in all of it. He asks (among other things) whether moral judgements really should be entirely a matter of individual conscience, for example whether serial killer Ted Bundy's opinion should be given equal weight to the opinion of the Dalai Lama.
It is an appeal to reason, as in 'let's be reasonable'. The examples he gives of unreason, apart from Ted Bundy, are - a slide of women wearing the Burkha (read: Islamic unreason); a slide of states in the USA where corporal punishment is practised - nearly all in the 'bible belt' and on the basis of Biblical commendation of corporal punishment (read: Christian unreason).
His main argument is that wholesome, or happy, or healthy states of wellbeing are not that hard to identify, you can be pragmatic about it. He even mentions states of mystical awareness in association with a slide of the Buddha image.
There is a conference going on in Sydney this week called
Happiness and its Causes. Harris' presentation would fit seamlessly in. But Prothero's point is very important. There are many vexed questions in ethics and morality about which there will be a wide divergence of views even amongst so-called experts, and no ultimately 'objective' criteria by they can be arbitrated. When it comes down to those questions, this 'can't we all just be sensible' attitude will probably be about as much use as a parachute in a submarine.:bigsmile: