It is really a a question of surplus product versus surplus pleasure. At the point that we have created enough surplus product it seeps into the culture becoming a culture of surplus product, i.e. the "first world". After garnering a culture of surplus product we then hunger after surplus pleasure. Pleasure being non quanifiable makes it that hunger insatiable. In a summation of an example given by Salvoj Zizek, he takes coca cola as the ultimate form of surplus pleasure. It is a commodity that removes the nutiritional value of water and marks its price up exponetially. Its pleasure is taste, sugar calories, status, and caffein. In effect it is an empty pleasure for the very reason that it is surplus. This becomes even more absurd when we consider caffein free diet coke. Corn fed beef is much the same thing a complete waste of the energy required to raise the corn and feedlot the beef. And to make it more absurd its permiation institutionalization of the surplus pleasure agri(culture) has driven the price of grass fed and free range beef higher than that of corn fed beef. (edited sentence) In fact grass fed beef has flipped the script so to speak and become the delicacy (the surplus pleasure).