You mean did I know my wallet is about to be approximately $300 lighter due to a female companion during this consumerist holiday?

Oh, yes, I'm very aware, and so is my bank account.

Only $300, eh?

Ah love is in the air, so thusly I am acting crazy.

Do you mean that there is a total lack of female companionship by my side on this consumerist holiday? (Fremo) Yeah, I noticed.

God I hate this *holiday*.

This "holiday" is not totally about companionship just most of society have percieved it that way and somehow freeenterprise and capitalism got their hands on it. Then it all turns into where the males have to do something special for one of many other days throughout the year ie birthday, aniversary, christmas, ect...

I completely agree. For one, if a couple has to single a day out to show intense affection, I feel that's an indication there's an underlying problem with the relationship to begin with.

Quite literally, our feelings are taken advantage of, thrown into a capitalistic pot, and then unleashed to the public. They even try to encompass the whole spectrum of human emotion (well, the positive ones that is, otherwise we wouldn't spend money!) Valentine's Day - Love, Christmas - Joy, Wonderment, Halloween - Artificial Fear (bringing excitement), Birthday - Using the concept of 'maturity', aging, to promote cheer. And I can't even count all the religiously affiliated holidays like Easter that milk these poor bastards even more.

Valentine's Day has a lot to do with Love, the taking advantage of Love, that is.