The Family's latest PR image make-over - Zerby goes public

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Perry 1
 
Reply Sun 28 Jun, 2009 12:55 am
The Family's latest PR image make-over - Zerby goes public
Family International a.k.a. Children of God: Once dismissed as 'sex cult,' tiny church launches image makeover

http://www.perrybulwer.com/religion-and-child-abuse-news/2009/6/27/family-international-aka-children-of-god-once-dismissed-as-s.html

Quote:
All new religious groups face essentially the same question if they hope to endure: How do you revise some teachings and practices for wider appeal without forsaking the faith's unique identity and unconventional doctrines?

"Many desire to see innovation, professionalization and modernization," Karen "Maria" Zerby, one of the Family's spiritual and administrative leaders, said last week in her first-ever public address. "We must determine what elements of our theology, culture and context are rooted in the past and no longer hold relevance."

Zerby, who was Berg's wife and his successor after his death in 1994, shared her plans for reshaping the Family at the annual meeting of the Center for the Study of New Religions in Salt Lake City.
 
 

 
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