P&G to launch 5-minute tooth whitener
(AP)


<p><a href="http://us.rd.yahoo.com/dailynews/rss/health/*http://news.yahoo.com/s/ap/20070210/ap_on_he_me/p_g_new_whitener"><img src="http://d.yimg.com/us.yimg.com/p/ap/20070209/capt.co10502092219.p_g_new_whitener_co105.jpg?x=85&y=130&sig=zPg3qcExIv9r_ZdqW1dgOg--" align="left" height="130" width="85" alt="New Crest Whitestrips are shown in this photo, Friday, Feb. 9, 2007 in Cincinnati. Procter & Gamble Co., convinced that there's plenty of growth left in the tooth-whitening market, is ready to launch a new version of its Crest Whitestrips aimed at people who would like whiter teeth but don't want to spend a lot of time on it. While most at-home whiteners in stores now require an investment of at least 30 minutes a day, these are designed for five-minute use. It's the latest round in P&G's effort to overtake Colgate-Palmolive in their battle for dominance of the U.S. oral-care market. (AP Photo/Tom Uhlman)" border="0" /></a>AP - Procter & Gamble Co., convinced that there's plenty of growth left in the tooth-whitening market, soon will launch a new version of its Crest Whitestrips aimed at folks who would like a brighter smile, but don't want to spend a lot of time on it.</p><br clear="all"/>